SINUN (SEE-NOON) is the Finnish word for “yours,” reflecting a focus on pieces made to be worn, used, and lived in.

Founded by designer and maker Julia Petley-Jones, SINUN began as a custom clothing practice and has grown into a collection of small-batch garments and accessories.

Each piece is shaped through making. The design develops through a process-led approach, guided by function and intuition. Drawing from nature, patterns, and structure, the work is grounded in simple forms, natural materials, and craftsmanship.

Designed and produced on Vancouver Island (Quw’utsun Territory, Canada), every piece is cut, sewn, and finished by hand as part of a small, evolving collection.

Julia holds a BA in Fashion Design from Kwantlen Polytechnic University and an MA in Fashion from Aalto University in Helsinki, where she developed a strong focus on material, function, and simplicity.

Identity design by Julia Bendtsen
Photography by Jennilee Marigomen